Cookies Policy

Last updated: 2 November 2026

This Cookies Policy explains how entertyna uses cookies and similar technologies on our website. As a provider of professional media feed services including live signal management and content distribution for broadcasting, we operate in compliance with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

What cookies and similar technologies are

Cookies are small text files placed on your device when you visit a website. They can store information such as your preferences, login status or browsing behaviour. Similar technologies include web beacons, pixels and local storage that may access or store data on your device. These tools allow websites to recognise returning visitors and remember actions taken during a session.

Why the site uses them

We use cookies to ensure the website functions correctly, to improve performance for users seeking media feed services, to analyse traffic patterns and to support any necessary advertising. Without them certain features such as secure access to account areas would not operate reliably.

Strictly necessary, functional, analytics, advertising and social-media categories

Strictly necessary cookies enable core functions like page navigation and access to secure areas. Functional cookies remember choices such as language or region settings. Analytics cookies collect information about how visitors use the site to help us improve content delivery. Advertising cookies may track activity to deliver relevant promotions. Social-media cookies allow sharing of pages on external platforms when such features are present.

First-party versus third-party cookies

First-party cookies are set directly by entertyna and relate to our own domain. Third-party cookies are set by external providers such as analytics or content delivery services that support our media operations. Both types may be required to deliver a seamless experience for users accessing live signal management information.

Session versus persistent cookies and retention

Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device for a set period, typically between 30 days and 24 months depending on their purpose, after which they expire or are removed. Retention periods are chosen to balance functionality with data minimisation principles under UK law.

The data handled and purpose of each category

Necessary cookies may process device identifiers and session tokens to authenticate users. Functional cookies store preference data such as video player settings. Analytics cookies handle aggregated usage statistics including page views and referral sources. Advertising cookies may capture interest categories relevant to broadcasting services. Each category is limited to the minimum data needed for its stated purpose.

The consent or exemption basis for each category

Strictly necessary cookies operate under the strict necessity exemption and do not require consent. All other categories rely on your consent obtained through our site-wide cookie banner in line with PECR. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Cookie providers and durations

Our own first-party necessary cookie maintains sessions for up to 24 hours. A functional preference cookie set by us lasts 12 months. Third-party analytics providers may use cookies that persist for 13 months to measure site performance. Advertising partners employ cookies with durations ranging from 30 days to 18 months. Full provider details are available via the consent manager interface.

How the consent manager works

The cookie banner allows you to accept all cookies, reject non-essential cookies or manage preferences by category. Changes take effect immediately and are stored for future visits. You can reopen the manager at any time through a link in the site footer to review or alter your choices.

Browser-level controls and consequences

Most browsers permit you to block or delete cookies via settings. Disabling necessary cookies may prevent access to account features or live content areas. Blocking analytics cookies limits our ability to improve services but does not stop core functionality. Persistent disabling of all cookies may result in repeated consent prompts on each visit.

International transfers

Some third-party providers may transfer data outside the United Kingdom. Where this occurs appropriate safeguards such as standard contractual clauses are applied. Further information appears in our separate Privacy Policy which you should read in conjunction with this document.

Policy changes and contact

We may update this policy to reflect changes in technology or regulation. The current version date appears at the top of the page. For questions please use the contact form on our Contacts page or email info@gravitymedia.com. Postal enquiries may be sent to 32-34 Greenhill Crescent, Watford, Hertfordshire, WD18 8JU, United Kingdom and telephone contact is available on 020 3104 0000.

Additional practical information

Our media feed platform relies on reliable performance monitoring which analytics cookies support. Users in the United Kingdom benefit from strong data protection rights including access and objection. We review cookie usage regularly to ensure ongoing compliance and proportionality.

Retention and deletion practices

Cookie data is retained only for the periods stated above. After expiry the information is automatically deleted or anonymised. You may request deletion of certain data through the consent manager or by contacting us directly.

Consequences of non-consent

Rejecting optional cookies will not prevent you from viewing public content but may reduce personalisation of video playback settings or limit insight into new broadcasting tools we develop.

Third-party responsibility

Third-party providers operate under their own policies. We encourage visitors to review those statements when interacting with embedded services related to content distribution.

Accessibility of this policy

This document uses clear language to support broad accessibility. If you require an alternative format please contact us using the details provided above.